That IP address was actually discovered via two uniques cards that were given out at Comic-Con. From the Unfiction forums: "At Comic-Con - I picked up from the WB booth two cards. Immediately I noticed they should be ...
Sherlock Holmes Viral Has Been Around Since Comic-Con?
A few days ago we ran an article looking at a new viral marketing game for Sherlock Holmes. I wrote that "Warner Brothers has kicked off their viral" with a website located at 94.236.57.221 that essentially was a glorified sign-up form. It turns out, thanks to some updates from our good friends at MovieViral.com and Unfiction, that this viral has actually been around since Comic-Con, remarkably. It looks like Warner Bros' attempted to kick it off at the Con failed. The only reason its gaining traction now is because @wbpictures tweeted it out and I was told by others to check it out. Oh and some other websites got cards in the mail.
